Stokke x Jakewell YOYO Café Pop Up【A Resort-Style Escape Comes to AIRSIDE, Ushering in a New Chapter of Modern Family Parenting.】

On May 9, 2026, 1st Journey by Jakewell, the flagship store for outdoor family travel, officially opens at AIRSIDE in Kai Tak, bringing a one-stop stylish parenting and travel experience to families in Hong Kong. To celebrate the launch of the new store!

On-site, a limited-time STOKKE x Jakewell YOYO Café Pop Up will be specially presented. Inspired by a summer Riviera resort scene, it creates a uniquely charming party for guests, along with a surprise-filled photo-worthy experience space.

On the day of the event, many parents, KOLs, and celebrity guests came to show their support. They stepped into the YOYO Café Pop Up to take photos and check in, experiencing firsthand the ultra-lightweight design and French lifestyle aesthetics showcased by the STOKKE YOYO collection.

 

Jakewell, in collaboration with local brand 33cubread, served delicious bread for parents and children alike, allowing everyone to enjoy tasty treats while taking photos and checking in at the experience space.

With Mother's Day approaching, we prepared bouquets of flowers for the children to personally give to their mothers, celebrating this warm occasion together. The brand also specially organized a heartwarming DIY session. Children sat on comfortable Tripp Trapp chairs, creating bead crafts and collages — handmade Mother's Day gifts for their mums.

Set against the ambience of a Southern Italian resort vibe, the little ones expressed their love and gratitude to their mothers through these handmade crafts. The scene was filled with warmth, allowing mothers to feel an abundance of tenderness and surprise on this special day.

Everyone is welcome to drop by our new store anytime!

Address：Shop 503, Airside, Kai Tak

MTR: Direct access via Kai Tak Station, Exit C

AIRSIDE：Ample parking available at AIRSIDE for families who drive